LG Goes Beyond Boundaries With New Monitor Line

LG’s premium line of monitors immerse you in everything from content creation to gaming

Over the past year, working from home has gone from the exception to the norm. The convenience of foregoing hours stuck in traffic, as well as being safe from the pandemic, directly translates to increased happiness, efficiency, and productivity. Consumers were quick to transition at home. However, not all setups were conducive as a workspace. One of the biggest issues that arose was the requirement for proper computer monitors. One of the segments that grew the most over the past year has been monitors. According to the International Data Corporation (IDC), in the 4^th quarter of 2020, the monitor market grew 16.9% year over year with shipments surpassing 39.2 million units worldwide.

LG Electronics, always at the forefront of innovation, has seen this surge and developed new line of monitors that improve upon existing technology in order to help users even more. Whether you’re a hardcore gamer, a budding streamer, or just working from home, LG has a monitor that’s perfect for you. They provide a wide variety of improved features from breathtaking colors, fast response time, to clearer images to enhance customer’s experience. 

To introduce the new line of monitors to the local market, LG Electronics Philippines hosted the LG Monitors: Performance Beyond Boundaries livestream event on their social media channel to showcase what the new displays are all about. This was hosted by LG brand ambassador Luis Manzano and featured several other influencers who have had experienced the new line of monitors, namely actor and director Joross Gamboa, photographer Magic Liwanag, and gamer, cosplayer, and content creator Myrtle Sarrosa.

L-R: LG Philippines Managing Director Sungjae Kim, LG Monitors Brand Ambassador Luis Manzano, LG Philippines Product Director for Monitors Peter Uhm

LG UltraWide™ monitors lets you immerse in everything from content creation to gaming. See a panoramic view made possible by the extra wide 21:9 IPS display for true color accuracy at wide angles. Experience easier multitasking, quickly switch between applications and enjoy a full, unencumbered view. It offers 33% more screen space than a regular 16:9 aspect ratio. Stop Alt-tabbing and start viewing side-by-side. HDR10 brings work and virtual worlds to life, backed by up to 350 nits of brightness. This display tech elevates textures, elements, character movements and natural light and shadow. The 3-side virtually borderless design with slim bezels will give you a wider view of your screen. For gaming, it has an AMD FreeSync technology eliminates the tearing difference between the graphics card’s frame rate and monitor’s refresh rate. Joross Gamboa admired the versatility of the LG UltraWide™. “LG monitors give you the flexibility to adapt to situations as it happens. Whether it’s for work or for leisure, LG UltraWide™ will get the job done for you.”

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Actor and director Joross Gamboa for LG UltraWide™ monitor

The UltraFine Display Ergo has a flexible ergonomic stand that can be adapted to all the environmental chacracteristics of each user, including physical attributes. It can improve not only work productivity and efficiency, but also user’s convenience. LG’s technologically and ergonomically advanced stand helps to promote good posture through its high degree of adjustability, enabling each user to create a perfectly customized workstation. LG’s UHD IPS Display features realistic, true color, enhanced contrast, clarity and detail at wide angles. UHD 4K resolution presents breathtaking clarity and fine detail with four times the resolution of Full HD. In particular, HDR delivers a more dramatic, dynamic visual immersion experience. Magic Liwanag was ecstatic about the color rendition that the LG UltraFine monitor offers. “The 4K IPS display delivers a comfortable viewing experience by reducing color shift from different vantage points. After shooting, editing, and printing, all the colors are correct.”

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Photographer Magic Liwanag for LG UltraFine Monitor

LG UltraGear™ line of monitors lets you pave the way to victory crisp visuals, fast response time, and the sharpest clarity. If you’re fed up with dimming and flickering screens, you’ve come to the right monitor. With IPS 1ms Gray to Gray you’ll dominate and clinch victory-without the side effects of extreme speed. It is NVIDIA-tested and officially verified G-Sync® Compatible monitor, reducing screen tearing and minimizing stutter for a smoother, faster gaming experience. Objects are rendered more clearly for smoother gameplay and an almost surreal visual fluidity. Being able to see even the most dynamic and fast-moving objects amidst all the action can give gamers a competitive edge. IPS display with 99% of the sRGB provides outstanding color accuracy and wider viewing angle, so it delivers high-fidelity color for reproducing even more vivid scenes on the battlefield. With a connection to an HDR-capable console (Xbox One S / PS4 Pro) or HDR-supported graphics card, users will enjoy punchier brightness and highlights with deeper shadows and silhouettes. Myrtle Sarrosa gushed about how her LG UltraGear™ monitors have helped level up her gameplay. “It virtually eliminates screen tearing and stuttering. Dynamic Action Sync elevates your gameplay for a pro-level experience.”

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Gamer, cosplayer, and content creator Myrtle Sarrosa for LG UltraGear™ monitor

For the standard monitor, LG still delivers. LG Monitor with IPS Full HD Display technology highlights the performance of liquid crystal displays. Response times are shortened, color reproduction is improved, and users can view the screen at wide angles. This display has slim bezel on three sides and doesn’t interfere with dazzling precision, which allows you to create an optimized work environment through convenient tilt adjustment. It offers an ergonomic design. Its convenient tilt adjustments with clean uni-body design allow you to create an optimized work environment.Eye strain is reduced thanks to the Flicker safe technology, Reader mode, and Color weakness feature.Luis Manzano was also impressed with his LG Standard monitor. “This has everything you could want in a modern monitor – it’s full HD, it has a borderless design, ergonomic, and has the eye comfort features. If you want a dedicated work monitor at home, you can’t go wrong with this.”

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LG Monitors Brand Ambassador Luis Manzano for LG Standard Monitor

Sungjae Kim, LG Philippines Managing Director, said “As the whole world made an abrupt pivot into working from home, the need to provide monitors that deliver results and promise productivity was crucial. The latest series of monitors deliver superior productivity and entertainment experiences and are perfect for both home and office use. LG is committed to provide the most practical and advanced products that meet the daily needs of users.”

To end the livestream event, Peter Uhm, LG Philippines Product Director for Monitors, shared the brand’s newest plan to push products for the holiday season. “We hope that the introduction of these new monitors to the local market will help in boosting productivity as working from home becomes the norm. We are currently running a 3 month long celebration of all things LG with the LG Life’s Good Festival. We will be raffling off over 1 million Pesos worth of products so we hope you will join us in the festivities.”

LG’s newest line of monitors are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores:

Lazada: lazada.com.ph/shop/lg-official-store/ 

Shopee: shopee.ph/lgofficialstoreph

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About LG Electronics Inc.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao.

For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Store in Lazada.

11 ANTI-COVID INNOVATIONS BY HOTEL SOGO

1. UVC Disinfection of Rooms, Utensils, Key Cards & Cash
-Sogo was the first hotel, as early as March 2020, to use UVC (254nm) to fight Covid-19. Taking the cue from hospitals abroad, remote-controlled carts have been deployed for room disinfection. Compartments for utensils, key cards and cash were also fitted with UVC LEDs but kept away from personnel since 254 nm UVCs, while great for killing viruses may harm the skin and eyes.

2. FAR UVC Disinfection at Elevator Lobbies
-After extensive research, Sogo has acquired and tested the FAR UVC 222 nm lamps that effectively kill viruses while being harmless to humans. Just recently (2020 Q4) produced commercially, it is quite expensive and is sold by only a few manufacturers abroad. Sogo is the first hotel to install these revolutionary excimer lamps in all its elevator lobbies.

3. UVC Disinfection for Room Aircons
-All room aircons are to be fitted with specially manufactured UVC LEDs. Through germicidal irradiation, the UVC light attacks the DNA/DNR of micro-organisms, killing bacteria and viruses, and preventing their spread. As it is turned on with the aircon, room air is always sterilized each time it passes through the unit, ensuring the best possible room air quality for our guests.

4. Ventilation ACR is Doubled in Lobbies & Hallways
-The ACR (Air Change Rate) or the number of times the air is replaced for all general spaces is set at ≥ 4 per hour by ASHRAE (American Society of Heating, Refrigerating & Air-Conditioning Engineers). Sogo is doubling its current ACRs for intensified inflow of covid-free fresh air to accelerate indoor air replacement.

5. Covid Sniffer Dogs for Screening of Employees
-Dubai and Helsinki Airports have deployed Covid sniffer dogs to screen passengers and report a > 94% accuracy rate with dogs detecting the virus days before symptoms even start. Sogo has tied up with a leading K9 company, to have specially-trained Belgian Malinois dogs regularly screen its personnel for Covid.

6. Thermal Scan Controlled Doors
-For most branches, guests on their own, can get scanned before entry and if within the safe temperature limit, main doors will open automatically without need of any contact.

7. Microbial ATP Fluorescence Testing of Surfaces
-ATP (Adenosine TriPhosphate) Testing measures ATP content to indicate the presence and amount of microorganisms. Each branch has an Anti-Covid Team that regularly swabs high touch point surfaces that pass through ATP Fluorescence Detectors to verify microbial presence and effectivity of the new protocols.

8. Anti-Microbial Coatings on Furnishings, Fixtures & Touch Points
-Widely used in hospitals and mass transports in China, Hong Kong and Japan, these Polymer coatings are formed after spraying millions of nano-capsules with contact killing and anti-adhesion features that lasts for weeks. It effectively kills bacteria and viruses, including H1N1 and Covid. Sogo applies this over all furnishings and touch points.

9. Reduced Touch Points with No-Contact Fixtures (with photos of no-contact fixtures)
-A Sogo study shows that pre-pandemic, guests had a minimum of 59 Touch Points (TPs) during a typical hotel stay. Due to new protocols that include contact-less fixtures, TPs have been reduced by 40.7% with the goal to achieve a reduction of 66.1% with more advanced technology centered on cellphone use.

10. Multi-Stage Air Purifying Equipment in Lobbies
-To further sanitize indoor air, Sogo installed air-purifying equipment having several levels of filters: Pre-filter, Activated Carbon, HEPA (H11), with built-in Cold Catalysts, Ion Generators and UVC lights that eliminate allergens and pollutants such as dust, pollen, odor, bacteria, viruses, and even reduces carbon dioxide levels.

11. No-Contact Key
-Specially designed key (keychain) to avoid touching. This is one of our giveaways included in some of our promos.

Ang SOGO nag-iingat, parang Pag-iingat mo!

❤️ Mama Farrah

Eurotel grants scholarship to Pamantasang Lungsod ng Maynila Scholars Foundation, Inc. (PLMSFI) students

We all know that Pandemic hardly hit our lives, businesses slowly went down and worst leads to closure. All people suffers financially — employed from being unemployed, contract workers to non-income at all. Our youth is the most affected individuals from this chaos.

If there’s another lesson that the pandemic has brought us, it is the importance of education. While schools are reopening in some corners of the world after pandemic induced closures, the Philippines remain its classes shutdown due to COVID-19 crisis. With this, education is no exception, this catastrophe has exposed the numbers of insuffeciencies and partiality in our education system.

We’re thankful and grateful that some private companies are willing to help and prioritize helping children and youth in their education, like Eurotel Hotel. Through the initiative of Mr. Edmundo G. Las, Director of Eurotel Hotel, they are sponsoring 10 students from Pamantasan ng Lungsod ng Maynila Scholars Foundation, Inc. (PLMSFI) for the year 2020-2021.

“As part of our Corporate Social Responsibility program, we at Eurotel Hotel are glad to helpout by granting these students the opportunity to learn and grow despite the pandemic. We believe that educationon is a vital part of growing not only as a person, but a responsible Filipino as well. I hope that they will not forget our simple gesture thus, learn to share with people whenever they can.” Mr. Ed Las shared.

Eurotel Hotel continues to take further its cause in extending help to the community, by helping PLMSFI scholars who are in need, despite the current pandemic situation.

“We are aware that in these trying times; education is not something to be overlooked. As we extend our assistance to these gifted individuals just as we hope for a better future. Like PLMSFI vision, we believe that no student must be deprived of a good college education. There is an old Chinese proverb that goes, “If you want happiness for an hour, take a nap. If you want happiness for a day, go fishing. If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help somebody, and true happiness are found in helping others.” Mr. Edmundo added. The PLMSFI was established on August 1998 by a group of Pamantasan ng Lungsod ng Maynila (PLM) baccalaureate graduates it aims to preserve and promote the mark of PLM model university for the less privileged, intellectually deserving students of Manila. As of today, PLMSFI has fifty (50) scholar beneficiaries. Their goal for the next five years is to double the number of scholars or more and that would become possible if they can get more sustainable donations.

Dr. Edmundo G. Las, Director of Eurotel

“Even before the pandemic, there were major holes for many poor or low income families in the country who struggle to pay tuition fee for schools and lack of resources to cover emergency expenses. In this time of pandemic, all we need is care. We need more sensitivity. We need more people to care about one another; we should not let this pandemic, driven down the will and eagerness of the children and the youth to brighten up their education. Actions can really create hope,” the Director of Eurotel said.

True enough that the most generous heart remains humanity. We salute with great honor the persons behind Eurotel Hotel for being a ray of sunlight amidst chaos.